FUMERIE IN THE Press
Published February 18, 2017
Portland, Oregon's Fumerie Parfumerie opened its doors almost one year ago to the day. Filling a gap in the Northwestern perfume retail sector by offering the best of American and European indie, niche and artisan fragrances and toiletries, Fumerie quickly established a reputation for excellent selection, knowledgeable and friendly staff (owner Tracy Tsefalas and parfumier André Gooren) and a comfortable, beautifully appointed atmosphere that recalls a European salon as much as a perfume boutique.
One of the ways Fumerie engages its customers is by holding events that provide fragrance education, opportunities to explore notes and categories and a chance to meet and chat with the perfumers behind some of the 21st century's hottest brands. Such events are popular and valuable to members of the perfume community. However, Fumerie has taken things a step further with a series of events that no other boutique appears to be offering at this time:
WEB FRAGRANT NEWSLETTER
Published December 14, 2016
Fumerie is an amazing retail fragrance boutique located in the bustling Richmond neighborhood of Portland, Oregon. Founded by industry veteran Tracy Tsefalas, Fumerie is first and foremost a premier shopping destination for customers searching for luxe and high-end fragrances.
The selection includes over thirty of the most exclusive and eclectic fragrance brands including Xerjoff, Nasomatto, Serge Lutens, Tauer, Il Profumo, MDCI, Parfum d'Empire, Papillon, Masque Milano and Neela Vermeire. For those who may need some assistance finding the perfect scent, Fumerie offers one-on-one, cutting-edge fragrance consultations with in-house fragrance experts.
Part of Fumerie's goal is recasting the status of perfumery—recognizing the art of perfumery and serving as a gathering place for the fragrance community. To this end, Fumerie hosts fragrance courses, seminars and appearances by visiting perfumers.
What truly sets Fumerie apart from the competition is its owner and staff. Tracy Tsefalas has over 25 years of fragrance industry experience and knows exactly what it takes to run a successful fragrance boutique. At her side is André Gooren, a history major turned fragrance expert whose passion and knowledge are unequaled.
THE 5 MUST-VISIT BEAUTY SPOTS IN PORTLAND, OREGON
Published November 3, 2016
A gauntlet of department store employees shoving spritzed paper sticks under your nose is no way to discover your signature scent. At this fragrance boutique, you can pull a leather stool up to the bar and get a one-on-one consultation to help you zero in on an indie perfume from one of 26 “houses” (a fancy term for brand) based on which family (floral, citrus, green, etc.) you’re drawn to. Fumerie also hosts fragrance swaps where patrons can exchange bottles among themselves. [...]
TOP 10 FALL FRAGRANCES 2016
NOW SMELL THIS
Published October 14, 2016
To give you a thoughtful top ten for fall, I went to the experts: Tracy and André at Fumerie. Both of them used to work at Portland’s Perfume House and amassed years of experience with the classics. Then, seven months ago, Tracy opened Fumerie to focus on niche fragrances, and André joined her.
To give you an idea of their tastes in fragrance, Tracy has a tattoo on her forearm of her favorite perfume notes: patchouli, hay, tobacco, cocoa, and leather. When she thinks of fall, she thinks of comforting scents that remind her of riding her horse as a teenager through the leaves, and the smells of Oregon's crisp autumn air, sweet alfalfa, saddle leather, grain and the horse itself. [...]
IN SERVICE: FOUR STORES ACROSS THE COUNTRY LOOK TO REWRITE THE RULES OF THE CUSTOMER EXPERIENCE
WWD BEAUTY INC
Published October 2016
Tracy Tsefalas opened Fumerie, a vintage inspired boutique reminiscent of Twenties French fragrance salons, to give niche perfumers a voice and showcase their unique creations. Although the store is only 500 square feet, it packs a punch, stocking more than 29 brands including Nasomatto, Serge Lutens and Imaginary Authors. "We don't have any pressure to try to sell the latest release because it's new or needs to be sold," says Tsefalas, noting fragrance swaps and in-depth consultations define Fumerie's approach to service. "We work to find something that's right for the customer, for a much more personal experience."
ÇA FLEURE BON
Published September 25, 2016
Portland is not the sort of city commonly associated with exquisite perfumery. More known for beer, bicycles, and putting birds on things, Portland is even infamously home to government buildings where perfume has been “voluntarily” banned. However, Portland is also a hotbed of alternative art created by independent artisans, and that’s the inspirational spirit behind Portland’s first niche perfume shop, Fumerie Parfumerie. [...]
Published August 30, 2016
An interview with Tracy Tsefalas & André Gooren. [...]
BEST OF THE CITY 2016: 11 OF PORTLAND'S MOST STYLISH THINGS
Published June 13, 2016
Best chic new perfume house.
Published June 2, 2016
Fumerie Parfumerie is graced with cozy dark leather chairs and rich wine colored walls. Tracy is the perfect hostess and perfume guide welcoming and friendly. She oozes love and knowledge of perfume and had the counter spread with scents strips immediately. [...]
Published April 14, 2016
Selecting a trademark perfume is easier said than done. Once in a blue moon, you will happen to stumble upon the scent for you. But why would you leave finding your signature scent up to chance?
In order to help you on your scent-seeking quest, we turned to André Gooren, who is Portland-based perfumery Fumerie Parfumerie's parfumier extraordinaire. [...]
Uploaded March 25, 2016
KGW 8 PORTLAND
Published March 10, 2016
Fumerie Parfumerie is a fine fragrance boutique opening in Portland this week. It carries rare and unique fragrances, including some elite lines exclusive only to this location.
Owner Tracy Tsefalas has worked in the perfume industry for 25 years, coming from Portland's Perfume House to open her own shop. [...]
FOX 12 OREGON
Published March 9, 2016
Looking for a rare or unique fragrance to call your own? Fumerie in Portland may be the answer.
From rare vintage perfumes to modern boutique styles, the shop on Southeast Division has hundreds of products. [...]
Published March 3, 2016
The City of Roses has a new perfume boutique, and it's a very welcome addition to Portland and the Northwest region; fragrance brands that have never been seen here before are now available at Fumerie Parfumerie on SE Division Street. Tracy Tsefalas, former longtime manager of The Perfume House, decided to go out on her own when she realized that she really wanted to focus on what is happening in today's intensely creative world of niche and artisan perfumery, whose makers are doing the best work in terms of originality, artistic concepts and high quality materials. These fragrances were not not approved by penny-pinching accounting departments or tested repeatedly by focus groups until all the interesting parts have been removed, leaving only a scent that smells like a hundred others, with a big advertising budget and no soul. No, these are from a fabulous alternate universe where perfumers and creative directors can play with ideas and take their time until wonderful things happen, unchecked by narrow corporate ideas of what will sell. [...]